training courses
Essentials of Major Donor Fundraising
26 March 2008 in Christchurch, New Zealand
This workshop is presented jointly with international fundraising consultants Brakeley Ltd.
Most donors, when asked why they gave to a particular cause, will say it’s because they were asked. And yet, few fundraising campaigns research and plan strategically around making each individual approach.
This full day workshop will teach you about the 80:20 rule: the 7 steps for planning your fundraising; making your case for support; "fundraising or friend raising?"; volunteer leadership; researching individuals; and making the ask. You will learn from case studies from successful gift strategies and there will be an opportunity to sound out any issues, challenges and ideas you have with your own proposals
The Trainers
Martin Kaufman is Director of Research and Training, Brakeley Ltd. Martin went into fundraising in 1990 to unite his commercial sales, marketing and communications experience with the values of the non-profit sector. He joined Brakeley in 1998 after the UK’s National Trust, London School of Economics (LSE), Architectural Association (AA) and Hackney Empire Theatre, in which he managed all the principal areas of fundraising, especially capital campaigns. At Brakeley, he has undertaken feasibility studies, audits, strategic consulting, prospect research, staff and volunteer recruitment and training (particularly in asking for gifts) and supervisory consulting for Brakeley campaigns - inside higher and further education, health and the arts - in England, Scotland, Belgium, Sweden, Finland, Austria and South Africa. He speaks frequently at the Institute of Fundraising, EAPG and CASE.
John Godfrey began his career as a fundraiser in 1989 when he took responsibility for managing the Sydney Festival’s sponsorship. He was responsible for raising around one third of the festival’s income annually from a range of sponsorship and corporate relationships. In 1992 he was invited to be the Edinburgh International Festival’s Development Director and to establish a new Development team. After a year living in
Spain, John returned to Edinburgh to manage Edinburgh University’s £20M capital fundraising programme for a new medical research institute. Thereafter he was appointed to run a £5M capital fundraising programme forthe new business school campus at Napier University, Edinburgh. He founded Artful Fundraising in 2004 to offer research, training and consultancy in the UK and Australasia.
NZ FEES Costs: $200 +GST for ADAPE or FINZ Members. Non Members $240 + GST
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