training courses
Essentials of Major Gift Fundraising
VicDeaf, Level 4, 340 Albert St, East Melbourne
Monday, 27th July 2009.
Cost: $425 +GST for ADAPE, FIA or FINZ Members.
Non Members $475 + GST
The first full day workshop will emphasise the importance of the 80:20 rule; it will reinforce the necessary 7 steps of successful fundraising; explain how you can make your case for support effective; provide you a thorough introduction to the art and science of major gift prospect research ; and outline to you a proven model for making the ask.

John Godfrey graduated from the NZ Drama School Toi Whakaari and later gained a Graduate Diploma in Arts Administration in Adelaide, a BA in Opera Studies at Rose Bruford College, England and an MSc in Business Administration from Napier University, Edinburgh. He has worked in festival and theatre management in Australia and New Zealand including seven years as Business Manager of the Sydney Festival. In 1992 he was appointed Development Director of the Edinburgh International Festival. He moved to London in 1995, where he had helped found an HIV/Aids charity and was General Manager of the Open Air Theatre. From 1997-2001 he managed a £20M capital fundraising programme for the University of Edinburgh followed by a £5M capital fundraising programme for Edinburgh's Napier University. Subsequently, he worked on a number of major gift campaigns as a consultant. In 2004 he completed a dissertation on business support for the arts and founded his own consultancy, Artful Fundraising.
He is a certified NLP Trainer and is completing a Certificate IV in Training and Assessment.
Louise Parkin is the founder and managing director of Saints Information Ltd – a dedicated fundraising research service. Originally trained in librarianship, a strong interest in voluntary sector issues led her to a variety of information management roles within not-for-profit organisations.
During a ten-year period based in London, she specialised in fundraising research and since then, has worked with over 100 not-for-profit organisations in this emerging field. With offices in London and Wellington, Saints now serves a growing range of Australian and New Zealand charities, as well as UK clients via an overnight service.
Her bottom line is a challenge to contribute to the “highest possible good” on a daily basis. The passion she feels for her daily work comes across clearly in her workshops which are jammed-packed with new information about new sources of funding for fundraisers at all levels.
Course Listings:
- Major Gift Fundraising Skills
- Essentials of Major Gift Fundraising
- Major Gift Research Skills
- Making the Ask
